
Trai's 2011 order, currently in the process of implementation by telcos, had directed operators to obtain confirmation through SMSes or emails or faxes, or in writing, from consumers within 24 hours of activation of caller tunes, failing which the service had to be deactivated, without any cost to the consumer.

However, he says, the impact on telcos would be much more, as they did not share the Rs 30 they received from each customer as subscription charge for the service. He adds, as a result of a dramatic fall in caller tune user base, the music industry, which gets 30 per cent of telcos' revenue collection from caller tune users, has seen a drop in its receipts from Rs 150 crore to Rs 100-115 crore. Shridhar Subramaniam, president (India & West Asia) of Sony Music Entertainment, a leading provider of music content for caller tunes, says: 'The (Telecom Regulatory Authority of India) order of multi-step verification forcing a clean-up of subscribers, besides loss of novelty in caller tunes and a shift towards downloading and streaming music, has led to a drop in caller tune user base by half.' ' share in the telecom industry's revenue (which accounts for 18 per cent of telcos' overall revenues) used to be only second to SMSes' 40 per cent. Do away with the boring old ringing tone and give your callers a dose of your personality! Search for latest, top, best caller tunes and set a song for all your.Īt 20 per cent, caller tunes Family Guy Star Wars Trilogy Torrent.


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